The biggest LGBTQ+ Parade in the world was canceled.
🏳️🌈
The biggest LGBTQ+ Parade in the world was canceled. 🏳️🌈
Because of the COVID-19 pandemic.
It looked like pride would stay home.
But it didn’t.
Mercado Libre partnered with São Paulo’s LGBTQIA+ Parade and took the event to Instagram, through the account @paradanofeed, with hundreds of pictures of Paulista Avenue - where the Parade usually happens.
Over 20 thousand names were tagged and eternalized on Gloria Groove video clip.
Each account that has commented on @paradanofeed ended up in the video clip of one of the biggest icons of LGBTQIA+ cause, that represented everyone’s voices, along with the thousands of names that were virtually on the streets.
