The new season was coming.
The third season of Sex Education was going to be launched with epic elements of its episodes. One of them is when Aimee discovers (the) different shapes of a pussy and how every pussy is beautiful in its own way.
The campaign’s film shows an iconic scene of Aimee looking at her own pussy in the mirror.
On the other side, there are some characters in the role of Aimee's pussy: Preta Gil, a famous Brazilian singer who always fights for women's rights, Claudia Ohana, a famous Brazilian actress, who was pictured on Playboy in the 80s with a non-shaved pussy, Marcela Mc Gowan, an LGBTQIA+ doctor and digital influencer who talks about women's body and sexuality and Mandy Candy, a transgender Brazilian singer, who says that not all women have pussies.
The website that Aimee accesses on Sex Education became a content platform in partnership with The Vulva Gallery so everyone in Brazil can access and find out about new shapes of pussies.
Cupcakes for everyone
😋
Cupcakes for everyone 😋
While Aimee was baking and selling her vagina cupcakes in Moordale, we baked our own cupcakes and distributed them via iFood App to Brazilian fans of five big cities: São Paulo, Porto Alegre, Maceió, Fortaleza, and Belém.
or DIY ( ͡° ͜ʖ ͡°)
The cupcakes sold out really quickly, but we've shared the recipe (online) with everyone. So they can try to bake them themselves.
